AIDA is a well-known technique for copywriting, but it is not the only one. There are many other techniques that have been created over time for different situations and audiences.
The article presents 10 other techniques for copywriting that are not as popular but effective for various purposes and goals.
The 10 techniques are:
- Simple technique
Answering four questions about what you have, what you can do for me, who you are, and how I can contact you. This technique is often used for landing pages.
2. SSS (Star, Story, Solution)
Using a famous name or a prominent client as the main character who faces a problem and finds a solution with your product or service. This technique is often used by influencers or testimonials.
It is a technique to use when you have a founder-driven brand, a charismatic central character, and an informational product or service. It consists of three parts:
- Star: The protagonist in the story.
- Story: The process in which the star does whatever it is being done.
- Solution: How they got to their desired result.
An example of SSS copywriting is:
Star: Meet John, a struggling freelance writer who wanted to make more money online.
Story: John tried many methods to increase his income, but nothing worked. He was frustrated and ready to give up. Then he discovered Jasper AI, an AI-powered copywriting software that helps him write faster and better.
Solution: John signed up for Jasper AI and started using its templates and tools to create engaging and persuasive copy for his clients. He was amazed by how easy and fun it was to use Jasper AI. He doubled his productivity and income in just a few weeks. Now he enjoys more freedom and flexibility in his work and life.
3. ACCA (Awareness, Comprehension, Conviction, Action)
Creating a sequence of steps that lead the audience from being aware of your product or service to taking action. This technique is similar to AIDA but more detailed and specific.
ACCA copywriting stands for Awareness-Comprehension-Conviction-Action copywriting formula. It is a technique to use when you want to focus on the problem that your audience faces and offer a solution. It consists of four parts:
- Awareness: Create awareness of your product or service and how it can solve the problem.
- Comprehension: Help the readers understand how the problem affects them and how your product or service works.
- Conviction: Build trust and credibility by providing evidence, testimonials, or guarantees.
- Action: Persuade the readers to take action by giving a clear and compelling call to action.
An example of ACCA copywriting is:
Awareness: Do you struggle with writing engaging and persuasive copy for your business?
Comprehension: Writing good copy is not easy. It takes time, skill, and creativity. You need to know your audience, craft a compelling message, and use the right words and tone. But what if you don’t have the time or the talent to write great copy? What if you could get professional copywriting help at an affordable price?
Conviction: That’s where Instantly AI comes in. Instantly AI is an AI-powered copywriting software that helps you write better copy faster. It has templates and tools for various types of copy, such as emails, web pages, ads, headlines, and more. You can customize your copy according to your brand voice, tone, and style. You can also get feedback and suggestions to improve your copy. Instantly AI is trusted by thousands of businesses and entrepreneurs who use it to create high-quality copy that converts.
Action: Don’t let bad copy hold you back from growing your business. Try Instantly AI today and see the difference for yourself. Sign up for a free trial and get access to all the features and templates. No credit card required. Hurry, this offer won’t last long. Click here to start your free trial now.
4. PAS (Problem-Agitate-Solve)
Identifying a problem that your audience has, agitating it by emphasizing its negative consequences or emotions, and offering a solution that solves it. This technique is effective for creating urgency and desire.
In order to write clear and persuasive copy that follows three steps: Problem, Agitation, Solution. You start by identifying your reader’s problem, then you make them feel the pain of the problem, and finally you offer them a solution that benefits them. Here is an example of PAS copywriting for a product that helps people sleep better:
Problem: Do you struggle to fall asleep at night? Do you toss and turn for hours, feeling restless and anxious? Do you wake up feeling tired and groggy, unable to focus on your tasks?
Agitation: If you answered yes to any of these questions, you are not alone. Millions of people suffer from insomnia, which can have serious consequences for your health and well-being. Insomnia can increase your risk of depression, diabetes, heart disease, and obesity. It can also affect your mood, memory, productivity, and relationships.
Solution: But don’t worry, there is a solution. Introducing SleepWell, the natural supplement that helps you fall asleep faster and stay asleep longer. SleepWell contains melatonin, chamomile, lavender, and other ingredients that promote relaxation and calmness. SleepWell is safe, effective, and non-habit forming. Just take one capsule before bedtime and enjoy a restful night of sleep. Order SleepWell today and get a 30-day money-back guarantee. Don’t let insomnia ruin your life. Try SleepWell and wake up feeling refreshed and energized.
5. PPPP (Picture-Promise-Prove-Push)
Painting a picture of how your product or service can benefit your audience, promising them that they can achieve it with your offer,
proving it with evidence or testimonials,
and pushing them to take action. This technique is good for creating trust and credibility.
You start by painting a picture of the desired outcome for your reader, then you make a promise about how your product or service can help them achieve that outcome, then you provide proof in the form of testimonials or statistics, and finally you push them to take action with a clear call to action. Here is an example of PPPP copywriting for a product that helps people lose weight:
Picture: Imagine how you would feel if you could lose those extra pounds and fit into your favorite clothes again. Imagine how confident and happy you would be when you look in the mirror and see a slimmer, healthier version of yourself.
Promise: Well, you don’t have to imagine anymore. With SlimFast, you can make that dream a reality. SlimFast is a revolutionary weight loss program that helps you lose up to 10 pounds in just one week. All you have to do is replace two meals a day with delicious SlimFast shakes or bars, and enjoy one sensible meal of your choice.
Proof: Don’t just take our word for it. Thousands of people have already tried SlimFast and achieved amazing results. Here are some of their stories:
- “I lost 12 pounds in one week with SlimFast. I feel great and I love the way I look.” – Sarah, 35
- “SlimFast changed my life. I dropped two dress sizes in just one week. I can’t believe how easy it was.” – Lisa, 28
- “SlimFast is the best thing that ever happened to me. I lost 9 pounds in one week and I have more energy than ever.” – Mark, 42
Push: What are you waiting for? Join the SlimFast challenge today and see for yourself how easy it is to lose weight and feel great. Order now and get a free shaker bottle and a free guide with tips and recipes. Plus, if you’re not satisfied with your results, we’ll give you your money back. No questions asked.
Don’t let this opportunity pass you by. Order SlimFast today and get ready to transform your body and your life.
6. FAB (Features-Advantages-Benefits)
Listing the features of your product or service, explaining how they provide advantages over competitors or alternatives,
and showing how they benefit your audience in terms of their needs or wants. This technique is useful for highlighting value propositions and differentiators.
You start by describing the feature of your product or service, then you explain the advantage of that feature, and finally you highlight the benefit for your reader. Here is an example of FAB copywriting for a product that helps people learn a new language:
Feature: Duolingo is a free app that teaches you any language you want to learn.
Advantage: Duolingo uses gamification and personalized lessons to make learning fun and easy.
Benefit: With Duolingo, you can master a new language in just 15 minutes a day and open up a world of opportunities for travel, work, and culture.
7. QUEST (Qualify-Understand-Educate-Stimulate-Transition)
Qualifying your audience by asking questions or using criteria to filter out those who are not interested or suitable for your offer, understanding their needs or problems by listening or researching, educating them about your product or service and how it can help them, stimulating their interest or desire by using emotional triggers or incentives, and transitioning them to take action by using calls-to-action or offers. This technique is good for building rapport and engagement with prospects.
You start by qualifying the reader by asking questions that identify their needs and goals, then you understand their pain points and challenges, then you educate them on how your product or service can help them overcome those challenges, then you stimulate their interest by showing them the features and benefits of your product or service, and finally you transition them into taking action by providing a clear call to action. Here is an example of QUEST copywriting for a product that helps people grow their Instagram followers:
Qualify: Do you want to grow your Instagram followers and reach more people with your content? Do you want to turn your passion into a profitable business?
Understand: If so, you’re not alone. Millions of people use Instagram every day to share their stories, passions, and talents. But growing your audience on this platform can be hard. You have to compete with thousands of other accounts, deal with algorithm changes, and spend hours creating and posting content.
Educate: That’s why we created InstaGrow, the ultimate tool for Instagram growth. InstaGrow is a smart app that helps you get more followers, likes, comments, and engagement on Instagram. InstaGrow uses artificial intelligence to analyze your account, target your ideal audience, and optimize your content strategy. InstaGrow also automates your tasks such as liking, commenting, following, and unfollowing, so you can save time and focus on creating amazing content.
Stimulate: With InstaGrow, you can grow your Instagram account faster and easier than ever before. You can gain up to 10,000 new followers per month, increase your engagement rate by up to 300%, and boost your brand awareness and credibility. You can also track your progress and performance with detailed analytics and reports.
Transition: Ready to take your Instagram game to the next level? Start your free trial of InstaGrow today and see the difference for yourself. Just click the button below and enter your email address. No credit card required. No risk involved. Don’t miss this opportunity to grow your Instagram empire with InstaGrow.
8. SLAP (Stop-Look-Act-Purchase)
Using attention-grabbing headlines, visuals, or statements to stop your audience from scrolling past your ad, making them look at your offer more closely by using curiosity, benefits, or questions, making them act on their interest by clicking on a link, filling out a form, or contacting you, and making them purchase your product or service by using scarcity, social proof, or guarantees. This technique is effective for online ads or social media posts.
Here is an example of SLAP copywriting:
Stop: Do you want to learn how to write copy that sells?
Look: In this free ebook, you’ll discover 12 copywriting frameworks you should have in your toolkit.
Act: Download it now and start writing better copy today.
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9. OATH (Oblivious-Apathetic-Thinking-Hurting)
Segmenting your audience based on their level of awareness
or pain regarding their problem and tailoring your message accordingly. Oblivious means they are unaware of their problem or its severity; apathetic means they know their problem but don’t care enough to solve it; thinking means they are actively looking for solutions but haven’t decided yet, hurting means they are desperate for solutions and ready to buy. This technique helps you match your tone and content with your audience’s state of mind.
Here is an example of OATH copywriting:
Oblivious: Do you know what your credit score is?
Apathetic: Your credit score affects your ability to get loans, mortgages, and even jobs.
Thinking: You can improve your credit score by following some simple steps.
Hurting: Don’t let a bad credit score ruin your life. Get your free credit report today and start fixing your finances.
10. IDCA (Interest, Desire, Conviction, Action)
IDCA is a copywriting formula that helps create persuasive messages. It stands for Interest, Desire, Conviction, and Action. The formula works by:
- Gaining the reader’s interest with a catchy headline or a hook
- Creating desire in the reader’s mind by showing the benefits of the product or service
- Creating conviction by providing proof, testimonials, or guarantees
- Motivating the reader to take action by using a clear and urgent call-to-action
An example of IDCA copy for a fitness app could be:
How to Lose 10 Pounds in 30 Days Without Starving Yourself or Going to the Gym
You want to lose weight, but you don’t have the time or the motivation to follow a strict diet or exercise routine. You’ve tried many fad diets and weight loss pills, but they only left you hungry, frustrated, and disappointed.
What if there was a better way?
Introducing FitMe, the app that helps you lose weight effortlessly and naturally. FitMe is a personalized weight loss coach that guides you through a simple and effective plan that fits your lifestyle and preferences. You’ll learn how to eat healthy, delicious foods that keep you satisfied and energized. You’ll also discover how to burn calories and tone your muscles with fun and easy activities that you can do anywhere, anytime.
FitMe is based on proven scientific principles that have helped thousands of people achieve their weight loss goals. FitMe users report losing an average of 10 pounds in 30 days, without feeling hungry, deprived, or bored. They also enjoy improved health, mood, and confidence.
But don’t take our word for it. Here’s what some of our happy customers have to say:
“I love FitMe! It’s so easy to use and it really works. I lost 12 pounds in a month and I feel great. I can eat whatever I want and still lose weight. FitMe is the best thing that ever happened to me.” – Lisa, 34
“FitMe is amazing. It helped me lose 9 pounds in 4 weeks and I didn’t have to go to the gym or starve myself. I just followed the app’s advice and it did all the work for me. FitMe changed my life.” – Mark, 28
“FitMe is the only app that worked for me. I tried many other apps and programs, but they were too complicated or too expensive. FitMe is simple, affordable, and effective. I lost 11 pounds in a month and I’m not going back.” – Sarah, 31
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Conduct research and testing to determine the most effective copywriting for your business. Share your findings and suggestions in the comments below. What worked and what didn’t?